Substitutes or Compliments Pricing Effect Modeling for Shipment Timing Decision-Making Support System
نویسندگان
چکیده
The purpose of the study is to develop comprehensive modeling alternatives for substitutes or compliments pricing effect and to compare the explanation power among alternatives. The first model is to explore the price level effect between substitutes or compliments. The second model is to investigate the price gap model between substitutes or compliments. The third model is to find the price gap model between substitutes or compliments with proportional price response. The fourth model is to explore the price gap model between substitutes or compliments with non-proportional price response. Final model is developed to produce the price gap and price level model with nonproportional price response. The researchers applied to the wholesale price data with four graded Fuji apple announced by SAMPC in Korea. The result showed that the modeling of the price gap between excellent grade and three lower grade apples with proportional response showed the highest adjusted R2 among five models.
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